Cherating is a popular beach resort area in Pahang. It is located about 30 km north of Kuantan on Peninsular Malaysia's East Coast.
Cherating village is a typical small lazy East Coast fishing village although backpacker-tourism now is the major income earner here. The village, which is just off the main East Coast trunk road between Kuantan and Kuala Terengganu is dotted with guesthouses and small hotels called chalets here. Asia's first Club Med is also located here. The place is extremely laid-back and the beach is nice and wide, although not as beautiful as the beaches on the islands off the East Coast.